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常常有朋友问我.你是做品牌还是做 OEM,我很难回答这个问题。目前我们已经不是所谓的做品牌或者做 OEM 了。我把 IT 产业分为三类:一是品牌和产品,二是研发和制造;三是通路和服务。这三类的运营模式是各自不同的。以前的电脑业是“垂直整合”(VerticalIntegration)的模式,现在因为共同平台的存在,变成垂直分解(Vertical Disintegration),大家把产品的生产链分成一块一块的。如果把不同的营运模式整合到一块,反而会造成一个公司在资源上“分身乏术”。随着信息基础架构(InfoStructure)的形成,对
Often a friend asked me.I am a brand or OEM, I find it hard to answer this question. At present we are not the so-called brand or OEM. I divided the IT industry into three categories: First, brands and products, second, research and development and manufacturing; third, access and services. These three types of operating modes are different. In the past, the computer industry was a “Vertical Integration” model. Now because of the existence of a common platform, it becomes a Vertical Disintegration, in which the product chain is divided into pieces. If the different modes of operation into one, but will result in a company on the resources “farewell ”. With the formation of the information infrastructure (InfoStructure), right