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今天的人们仿佛置身在广告的海洋中。今天的广告不仅数量壮观,而且形式多样、品种繁多。广告按不同的标准可以作不同的分类,若按诉求方式的不同,广告可分为理性广告和情感性广告两种。本文试就理性广告的特征、得失及发展趋势谈一点粗浅的认识。一、理性广告的特征所谓理性广告是指通过真实、准确、公正地传达企业产品或服务等有效信息,从而让目标对象经过理性分析并作出理智判断和决定的一种广告类型。理
Today’s people seem to be in the ocean of advertising. Today’s advertisements are not only spectacular in number, but also varied in form and variety. According to different standards, advertisements can be classified into different categories. According to different ways of asking, advertisements can be divided into two kinds: rational advertisements and emotional advertisements. This article tries to talk about the characteristics of rational advertising, gains and losses and development trends about a little superficial understanding. First, the characteristics of rational advertising The so-called rational advertising refers to the real, accurate and fair communication of corporate products or services and other valid information, so that the target object through rational analysis and make judgments and decisions of a type of advertising. Reason