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媒介多元化的今天,新闻标题越来越呈现出新的特色。新闻标题是一种文化现象,新闻标题的研究是一种文化现象的研究。研究新闻标题的演变及其写作文化原因,一方面要重点研究特定时代新闻标题的演变特色,另一方面要关注特定的历史时代中写作主体和受众的审美追求。与此同时,新闻标题理论与方法的研究正在逐渐地成熟与丰富,新闻标题的研究也正在不断地变化和发展。
Media diversification today, more and more news headlines new features. News title is a cultural phenomenon, news headline research is a study of cultural phenomena. To study the evolution of news headlines and their cultural reasons for writing, on the one hand it is necessary to focus on the evolving features of news headlines in a particular era and on the other hand to pay attention to the aesthetic pursuit of writing subjects and audiences in a particular historical era. At the same time, the research on the theory and method of news headlines is gradually becoming mature and rich, and the research of news headlines is also constantly changing and developing.