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日前,2016卡萨帝百年品牌战略暨新品发布会在上海召开。会上卡萨帝发布百年品牌计划,对用户做出了“百年承诺为爱进取”的宣言,同时发布多款新品及全球首套皮质外观定制家电。2015年家电行业销售整体下降,卡萨帝却因坚持创新实现逆势增长30%,其中在冰箱行业同期增长9.3%、滚筒洗衣机行业同期增长20%的前提下,卡萨帝实现冰箱整体销量增长为53%,洗衣机整体实现增长165%,增长幅度居高端家电行业首位。
Recently, 2016 Casa Imperial century brand strategy and new conference was held in Shanghai. At the conference, Casa Di published a hundred-year brand plan and made “Declaration of 100-year Promise for Enterprising” to users. At the same time, it released a number of new products and the world’s first set of cortical-appearance customized appliances. In 2015, the total sales of home appliance industry dropped. Casa Imperial achieved 30% contrarian growth due to innovation. Among them, the refrigerator industry grew by 9.3% over the same period and the drum washing machine industry increased by 20% over the same period. Casa Di realized the overall sales growth of refrigerators 53%, washing machine overall growth of 165%, the highest growth rate in the top home appliance industry.