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在知识经济的竞争时代,随着经济社会日新月异的发展完善和信息技术在社会生活中地位日益凸现,越来越多的企业开始把目光转向对自身品牌形象的塑造上。与企业的这种“视觉转向”相似,我国的高等院校,由于越来越倾向于企业化的发展方向,也必然要像企业一样,宣传和推广自己。河北农业大学滋养于燕赵大地,历程百年。文中以“理念”和“视觉形象”的分析为切入点,通过对企业形象识别系统的概括和总结,进而联系河北农业大学形象发展的历史和现状,去分析河北农业大学的形象识别系统。
In the competitive era of knowledge economy, with the rapid development of economy and society, and the increasing prominence of information technology in social life, more and more enterprises are turning their attention to the shaping of their own brand image. Similar to the “visual shift” of enterprises, higher education institutions in our country, because they tend to be more and more entrepreneurial, inevitably have to promote and promote themselves like enterprises. Hebei Agricultural University nourish the earth in Yanzhao, a hundred years. This article starts with the analysis of “Idea ” and “Visual Image ”. By summarizing and summarizing the corporate image recognition system, and then with the history and present situation of image development of Hebei Agricultural University, this paper analyzes the image of Hebei Agricultural University recognition system.