广播电视行业自兴起以来,作为社会舆论的主导在政治、经济、文化、生活、服务等多个领域发挥着宣传和传播的作用。而近年来,随着信息网络技术的不断发展,出现了新型的网络媒体,这无疑给广播电视事业带来了巨大的挑战。 Since the rise of the radio and television industry, as the leading social public opinion, it has played a role of propaganda and communication in many fields such as politics, economy, culture, life and service. In recent years, with the continuous development of information network technology, a new type of network media has emerged, which undoubtedly poses a huge challenge to the radio and television industry.