兵家作战,必审时度势以订策略。商场如战场,商家又是怎样审时作战的呢?且听一听海信计算机公司市场总监高鹏谈对当前形势的看法和相应策略的调整。现在PC生意不好做,原因有二:一是运营成本不断提升,购买力却有所下降;二是打击走私给进货渠道带来了一定的影响。高鹏认为从长远看,这是好事情,它促使企业向健康化、理智化、正规化的方向发展。“困难只是一个阶段,未来将会好转。我认为我们的市场还有很大的可为性。困境也给我们带来了一些启发,那就是一定要增强企业的核心能力,然后再顺应目前的市场状况,对策略进行小的调整。”知已知彼,方能百战百胜。海信也有 Soldiers fight, must review the situation to set the strategy. Shopping malls such as the battlefield, the business is how to deal with time trial? And listen to Gao Peng, director of marketing, Hisense Computer Co. on the current situation and the corresponding adjustment of the strategy. The PC business is not doing well for two reasons: First, the continuous improvement of operating costs, but the purchasing power has declined; the second is to combat the smuggling of the purchase channel has brought some impact. Gao Peng believes that in the long run, this is a good thing, it impels enterprises to develop healthily, rationally and formally. “Difficulties are just one stage and the future will be better, and I think there is still a lot of room for us in the market.” The dilemma also gives us some inspiration that we must enhance our core competencies and then follow the current Market conditions, a small adjustment of the strategy. "Knowing the known, can only victorious. Hisense also has