1997年,在台湾已拥有200家门店的宝岛眼镜进入中国大陆。15年时间,其在全国各地开设了1300多家门店,年营业额近20亿元,形成了第一个全国性强势品牌。它也刺激了一些国内品牌的扩张欲望,但它们的模式都如出一辙:眼镜超市。在眼镜超市模式下,销售额的50%是近视镜,40%是太阳镜,眼镜护理液等占5%,只有5%左右是老花镜。在眼镜领 In 1997, Taiwan glasses already had 200 stores in mainland China. In 15 years, it has opened more than 1,300 stores across the country with an annual turnover of nearly 2 billion yuan, forming the first nationwide strong brand. It also stimulated the desire for some domestic brands to expand, but their models are exactly the same: glasses supermarket. Glasses in the supermarket model, 50% of sales of myopia, 40% of sunglasses, glasses and other care solution accounts for 5%, only 5% of reading glasses. In the glasses collar