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随着中国电信业的不断发展,各种新的服务和应用围绕着3G而展开。3G广告,作为3G运营中重要的一环,对电信业的发展有着重要影响。本文试对3G广告语进行语用分析,试图从顺应论的角度去寻找3G广告的一些特征和规律。本文有以下发现:1.在词汇层面,3G广告语中广泛运用了隐喻词汇和情感词汇。在句子层面,3G广告频繁使用了不规范句型和递进式句型。在语篇层面,3G广告的排他性特点很显著。
With the continuous development of China’s telecom industry, a variety of new services and applications around the 3G start. 3G advertising, as an important part of 3G operations, has an important impact on the development of the telecommunications industry. This article tries to make a pragmatic analysis of 3G advertising language, trying to find some characteristics and laws of 3G advertising from the perspective of adaptation theory. This article has the following findings: 1. At the lexicon level, metaphorical vocabulary and emotional vocabulary are widely used in 3G advertising language. At the sentence level, 3G advertisements frequently use non-standard sentence patterns and progressive sentence patterns. At the discourse level, the exclusiveness of 3G advertising is significant.