论文部分内容阅读
十一、危机发生后,是不是什么话都可以说?答:答案是否定的。危机出现后不是什么话都可以说的,这里有几个问题需要大家注意:1、很多真相不能一次性说出来,因为一些真相对利益相关者的冲击太大,需要分阶段地说来降低对利益相关者的心理冲击以及缓冲他们对危机的压力。但要保证一条,你要么不说,说出的话必须是真的,撒谎只会让企业陷入更深的危机漩涡。2、领导人不能随便说话,领导只说表态性的信息;特别是事实真相还没调查清楚前,不能轻易许诺与保证。3、不要对未知的信息进行表态,不要对竞争对手进行评论,不能谈论总部未公布的信息,不能公开发表对政府某个政策的说法,不能攻击媒体以及说媒体的坏话,不能谈论未公布的合并信息等等。
After the crisis, what words can be said? A: The answer is no. There are several issues that need attention: 1. Many truths can not be said in one go. Some truths impact the stakeholders too much and need to be reduced step by step The psychological shocks of stakeholders and buffer their stress on the crisis. But to ensure that one, you either do not say, the words must be true, lying will only allow enterprises to plunge into a deeper crisis. 2, the leaders can not speak casually, leading only the attitude of the message; especially before the fact is not clear investigation, can not be easily promised and guaranteed. 3, do not make statements on the unknown information, do not comment on competitors, can not talk about the headquarters of unpublished information, can not publicly expressed a statement on the government’s policy, can not attack the media and said the media’s bad things, can not talk about unpublished Merge information and more.