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当今社会,经济形势呈现出跌宕起伏的形势,消费市场呈现出一种日渐低迷的境况,在此境况下,文化消费市场也呈现出一种纷繁复杂的状态。当今的消费正在朝着文化消费的趋势发展,非物质文化遗产这种文化状态最能够体现出文化的差异,在这种背景下,怎样做才可以满足当前群众文化需求的心理和消费差异,怎样做才能把文化消费领域内所凸显出来的瓶颈问题正确的认识全面,这都值得我们深入的探究。笔者作为湖北省恩施市非物质文化遗产保护传承展演中心的一名演员,今天在这里将就群众文化需求、消费与非物质文化遗产的相关问题做出简要的探究,希望可以引起大家的共鸣。
In today’s society, the economic situation is showing ups and downs. The consumer market is showing a downturn. Under such circumstances, the cultural consumer market has also shown a complicated situation. Today’s consumption is moving towards the trend of cultural consumption. The cultural status of the intangible cultural heritage can best embody the cultural differences. In this context, what can be done to meet the psychological and consumer differences in current mass cultural needs? In order to fully understand the bottlenecks in the field of cultural consumption, it is worth our in-depth exploration. As an actress at the Enshi Intangible Cultural Heritage Protection and Transmission Center in Enshi City, Hubei Province, I will briefly make a brief inquiry into the issues concerning mass cultural needs, consumption and intangible cultural heritage here, and I hope it will resonate with everyone.