会展行业是现代经济社会发展背景下的一个新崛起的服务行业,其影响范围面十分广泛,相关联度也非常高。但是目前我国会展行业发展状况是重要的国际性展会过多的集中在几个核心城市之间,缺乏广泛性。因此,如果各地区要想通过会展行业来带动地方经济发展,就必须要创新思维走符合自己城市特色的会展行业发展之路。本文针对我国会展行业出现的状况,针对商业会展设计与地域文化之间的关系进行了详细的分析,阐述了通过借鉴地域文化开展商业会展设计的方式方法,重点指出了我国会展设计中地域文化所起到的深远影响。 The convention and exhibition industry is a newly emerging service industry under the background of modern economic and social development. Its scope of influence is very wide and its correlation is very high. However, at present, the development status of China’s exhibition industry is an important international exhibition that is too concentrated among several core cities and lacks extensiveness. Therefore, if all regions want to promote local economic development through the convention and exhibition industry, they must innovate and think in order to develop the exhibition industry that meets their own urban characteristics. This article analyzes the relationship between the commercial exhibition design and the regional culture in light of the appearance of the exhibition industry in China. It elaborates the methods and methods of developing the commercial exhibition design by drawing on the regional culture, and points out the regional culture in the exhibition design in China. The far-reaching impact.