以顾客为关注焦点的管理原则已被越来越多的企业所接受,企业内各工序、过程也逐渐转向以追求顾客满意为目标而展开。本文在简要介绍员工培训对顾客满意重要性的基础上,提出了基于顾客满意的企业内部培训的含义和特点,并着重讲述了基于顾客满意的内部培训所应涉及到的内容,以能帮助企业提高内部培训的质量,从而达到实现顾客满意,促进顾客忠诚的目的。 Customer-focused management principles have been accepted by more and more enterprises, and all processes and processes in the enterprise are gradually shifting towards the goal of pursuing customer satisfaction. Based on the importance of employee training to customer satisfaction, this paper puts forward the meaning and characteristics of internal training based on customer satisfaction and emphatically describes the content of internal training based on customer satisfaction so as to help enterprises Improve the quality of internal training so as to achieve customer satisfaction and promote customer loyalty.