随着人们物质文化生活水平的提高,旅游已成为现代人生活中一个重要组成部分,节假日选择外出旅游的人越来越多。相对于旅游市场的快速发展,导游员队伍的整体素质提高则相对滞后,因此有必要在职业道德、文化素质和导游能力等方面对职校的旅游专业学生加强培养。 With the improvement of people’s material and cultural life, tourism has become an important part of modern life. There are more and more people who choose to go out for holidays on holidays. Relative to the rapid development of the tourism market, the overall quality of the tour guide team is relatively lagging behind. Therefore, it is necessary to train tourism majors in vocational schools in terms of professional ethics, cultural qualities and tour guides ability.