每年有不少分销商因卖场选址不当,或经营不善,或扩张过度,或后续资金匮乏等等原因被迫倒闭。而在这背后,最大的受害者莫过于出版社了。出版社在考虑是否要调整对某一分销商合作的策略时,往往会陷入两难的境地:扩大合作嘛,怕风险增加;维持现状或紧缩嘛,又怕损失业务,甚至失去客 Every year, many distributors are forced to go bankrupt due to improper site selection, poor management, or excessive expansion, or lack of follow-up funds. Behind this, the biggest victims than publishers. When considering whether to adjust the strategy of cooperation with a distributor, publishers often get into a dilemma: expanding cooperation, fear of increasing risk, maintaining the status quo or tightening, fear of losing business and even losing customers