现阶段中国大型中央空调行业竞争非常激烈,国外一些著名品牌厂家占据了近一半的市场份额,同时国内一些厂家亦开始注重采取新的策略以分割中央空调市场这块利润丰厚的“蛋糕”。之所以呈现出这样的竞争格局的特点,主要取决于各大型中央空调企业所采取的竞争策略。对于我国本土企业以 At this stage, the competition in China’s large-scale central air-conditioning industry is very fierce. Some well-known brand manufacturers in foreign countries account for nearly half of the market share. At the same time, some domestic manufacturers are also beginning to focus on adopting new strategies to segment the lucrative “cake” . The reason why such a competitive landscape presents its characteristics depends mainly on the competitive strategies adopted by major central air-conditioning enterprises. For our local enterprises to