香港广告市场的业绩已发展至全球三甲之列。每年因经济环境及市场潮流的转变,广告的主要客户亦有所不同。在广告业的高峰期1993年至1994年间,正值内地与香港两地的房地产热潮,这段时期的广告以房地产为主,创下广告增长率高达40％纪录。到了1997至1998年间,由于经济放缓,地产、汽车市场 Hong Kong advertising market performance has grown to the top three in the world. Each year due to changes in the economic environment and market trends, the advertising of major customers are also different. During the period from the peak of the advertising industry between 1993 and 1994, it came as a real estate boom in the Mainland and Hong Kong. During the period, the advertisements were mainly real estate, a record high of 40%. From 1997 to 1998, due to the economic slowdown, real estate, automotive market