目前，作为大众传媒的一部分，电视媒体正酝酿并推行着一场深刻的变革，其中经营管理机制的产业化是最引人瞩目的一项内容。虽然已经有人开始对电视产业经营的必要性与可行性展开理论探讨，有的电视媒体还在内部进行局部的变革尝试。但从总体上看，我们对电视产业经营的认识还? At present, as part of the mass media, the television media is brewing and carrying out a profound change. The industrialization of the operation and management mechanism is one of the most remarkable contents. Although some people have begun to conduct theoretical discussions on the necessity and feasibility of the television industry, some television media are still trying to make partial changes internally. But on the whole, our understanding of the TV industry management also?