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去年上半年,有位当地的小企业老板兴致勃勃、神秘兮兮地来到研究所,显然他发现了一个发财的秘方,又生怕被人捷足先登。这位老板办了一个生产塑料自行车筐的小企业,他突发灵感,想像印广告衫那样在车筐上印上企业的广告,搞成“广告车筐”。这是位聪明的年轻人,“广告车筐”的点子很妙。他的基本思路是由广告主出广告费,印制完毕再由他在广告主指定区域销售。这样,他就可以得到广告费和车筐两份钱。如果广告车筐卖得便宜些,即便让出广告收入的全部,也仍能
In the first half of last year, a local small business owner happily and mysteriously came to the Institute. Obviously he found a recipe for making a fortune, and he was afraid that he could be topped off. The boss set up a small enterprise that produced plastic bicycle baskets. He had inspiration and imagined printing advertisements on the baskets like advertising shirts to create “advertising baskets.” This is a smart young man. The idea of “advertising baskets” is wonderful. His basic idea is that advertisers pay for advertisements, and after printing, he sells them in the designated area of the advertiser. In this way, he can get two dollars for advertising fees and baskets. If the advertising basket is cheaper to sell, even if it gives up all the advertising revenue, it can still