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据尼尔森近期发布的今年第三季度亚太区广告监测结果表明,与去年同期相比中国的广告投放有强劲增长。但与过去的几个季度相比,增长势头出现降温。 在中国第三季度的广告投放量超过39亿美元,继续位居亚太区广告市场之首,然而与前几个季度相比其增长势头已经减缓。尼尔森的研究数据基于广告的堪例价,据该公司亚太区董事长霍本德称,这是由于广告业界还没有同意公开折扣价,但该公司数据是当前广告投放趋势的最佳指数。
According to the Nielsen recently released third quarter of this year Asia Pacific advertising monitoring results show that compared with the same period last year, China’s advertising has a strong growth. However, the growth momentum has cooled down from the past few quarters. In the third quarter of China’s advertising volume of more than 3.9 billion US dollars, continue to be the first in the Asia Pacific advertising market, however, compared with the previous quarters, its growth has slowed down. Nielsen’s research figures are based on ads that are affordable, according to Howard Humbert, chairman of the company’s Asia Pacific region, because the advertising industry has not agreed to a discount, but the company’s data is the best indicator of current ad trends.