服装广告是服装企业为宣传自己的品牌、产品、营销方式而进行的一系列的宣传性活动。服装广告不仅是市场的产物,而且是文化的产物。当服装产业进入品牌时代,服装品牌为消费者提供的就不仅仅是能够御寒、蔽体的衣服,更重要的是品牌通过服装、通过服务、通过终端形象、通过服装广告为消费者传递着一种文化。品牌的灵魂在于文化。在所有能够传递品牌文化的“媒介”中,服装广告无疑是最有效的一种。因为广告能够通过图像、声音 Apparel advertising is a series of promotional activities carried out by garment enterprises for promoting their own brands, products and marketing methods. Apparel advertising is not only the product of the market, but also a product of culture. When the apparel industry into the brand era, the clothing brand for consumers not only to be able to keep warm, shelter clothes, more importantly, the brand through clothing, through the service, through the terminal image, through the clothing ads for consumers to pass a Culture. The soul of the brand is culture. In all the “media” that can convey the brand culture, apparel advertising is undoubtedly the most effective one. Because the ad is able to pass images, sounds