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三月是个春暖花开、万物复苏的季节,NBA协会及其29支球队再一次用自身的魅力向年轻人掀起了一股读书热潮。这次活动首先是在纽约城的NBA总店正式开始的,NBA总裁大卫·斯坦恩以及网队队员范·霍恩在这天要向三个不同年级的孩子阅读一篇文章以庆祝他们这个不同寻常的一天。他们还要展开别开生面的公众性、互动式晚会庆祝,球星与孩子们嬉戏在一起,游戏与阅读穿插进行。除此之外,商店的橱窗中还摆满独具NBA特色的公众服务性读物以证明他们的口号“Beading Is Fundamental”(阅读是基础)是正确的。他们还推出了阅读月全明星队,由每队各派一名队员组成:他们要鼓励到场的孩子们读书并向他们分发由球队与球员自发捐献的读物,现场的赠书活动要求每
March is a blossoming spring season, the recovery of all things, NBA Association and its 29 teams once again with their own charm to the young set off a wave of reading. The event was first started at the NBA headquarters in New York City. NBA president David Stein and Netsman Van Horn read an article on this day for three different grades of children to celebrate their Unusual day. They also need to start the unique publicity, interactive evening celebration, the stars and children playing together, interspersed with the game and reading. In addition, the store’s windows are filled with NBA-unique, public service books to justify their slogan Beading Is Fundamental. They also launched the Reading All-Star team, which consists of one team member from each team: they want to encourage children present to attend and distribute to them spontaneous donations from teams and players.