在中国大陆,trade name就是指企业名称。在台湾地区,企业名称对公司来说称为公司名称,对独资或合伙企业来说称为商号名称。企业名称在其核准机关所属行政区域的范围内享有专用权。存在商品与服务市场主体混淆或者混淆的可能性是判定存在企业名称侵权行为的基本理由。法院可直接受理企业名称专用权冲突纠纷案件。 In mainland China, trade name refers to the business name. In Taiwan, a business name is called a company name for a company, and a business name for a wholly-owned or a partnership. The name of the enterprise shall enjoy the exclusive right within the scope of the administrative area to which it belongs. The possibility of confusion or confusion exists in the main body of goods and services is the basic reason for judging the existence of infringement of business name. The court may directly accept the dispute over the exclusive right of the enterprise name.