该文根据对北京周边森林旅游及其市场营销现状的调查分析 ,结合森林旅游的特点 ,提出了北京森林旅游市场营销的策略 .其中包括加强专业人员的引进和培训、提高森林旅游产品的质量、注重营销的特色性、做好联合营销、利用网络促销、开展关系营销等 Based on the investigation and analysis of forest tourism and its marketing in Beijing, this paper puts forward the marketing strategy of forest tourism in Beijing based on the characteristics of forest tourism, including the introduction of professional staff and training to improve the quality of forest tourism products, Pay attention to the characteristics of marketing, do a good job of joint marketing, the use of network marketing, relationship marketing, etc.