随着经济发展和生活质量提高,人们对餐饮的要求也越来越高,单凭借良好的产品与服务已经不足以留住顾客。本文以客户关系管理理论为指导,运用系统的方法对北京海底捞进行研究,并提出一系列针对性的措施,以期对海底捞火锅城和同行业的其他企业客户关系管理提供决策帮助。 With the economic development and the improvement of the quality of life, the demand for catering is getting higher and higher. Only by virtue of good products and services is not enough to retain customers. Based on the theory of customer relationship management, this paper uses systematic methods to research on Beijing sea fishing and puts forward a series of pertinent measures in order to provide decision support to the management of sea fishing pot city and other enterprises in the same industry.