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手机媒体的出现实质是无线数字技术从手段和工具向内容和文化的战略转移。手机媒体对文化产业的影响是多方面、深层次的,从内容整合方式方面影响到文化产业的核心层,从业务服务创新方面影响到文化产业的外围层,从市场再造途径方面影响到文化产业的相关层。这些影响及改变不但创造了新的消费需求,引起文化投资结构着力点的变化,而且使移动信息技术渗透到文化产业的整个过程,从而极大地推进了文化产业结构的调整与升级。
The emergence of mobile media is essentially the wireless digital technology from the means and tools to the strategic shift of content and culture. The impact of mobile media on the cultural industry is multifaceted and profound. It affects the core layer of the cultural industry from the aspect of content integration and affects the peripheral layer of cultural industry from the aspect of business service innovation, affecting the cultural industry in the way of market reengineering Related layers. These influences and changes have not only created new consumer demand, triggered changes in the structure of cultural investment, but also infiltrated mobile information technology into the whole process of cultural industries, thus greatly promoting the adjustment and upgrading of cultural industries.