2005年12月20日,2005年度十大公关事件火热出炉,这是中国公关业、营销业和媒体业广泛关注的年度盛事,相对于2004年中国十大公关事件的评选,2005年也是一个不平凡的年度。从“十大”入选事件来看,既有社会公益宣传项目,又有企业塑造社会公民的推广活动;既有个人所得税改革等敏感 On December 20, 2005, the top ten public relations events in 2005 were hot. This is an annual event of widespread concern to China’s public relations, marketing and media industries. Compared with the top ten public relations events in 2004 in China, 2005 was also a year-long Ordinary year. Judging from the “Top Ten” incidents, there are both public welfare publicity projects and enterprises’ promotional activities of shaping social citizens. Both the existing personal income tax reform and other sensitive