本文根据科学家形象的概念及操作化、研究问题以及对相关理论的研究,结合《人民日报》报道文章的特点,确定了科学家形象四个方面的测量体系:科学家人性特征、科学家的外在特征、科学家的职业特征和科学家的背景特征。运用内容分析方法研究《人民日报》中科学家形象特点、并且对《人民日报》中的科学家形象构建进行反思。 According to the concept and operation of scientists ’images, research questions and research on related theories, combined with the features of articles in “People’s Daily” report, this paper determines the measurement system of four aspects of scientists’ images: the human nature of scientists, the external features of scientists, The professional characteristics of scientists and the background characteristics of scientists. Using content analysis method to study the image characteristics of scientists in “People’s Daily” and to reflect on the image building of scientists in “People’s Daily”.