受到金融危机的影响,全球贸易格局重新洗牌,消费者购买习惯、国际采购模式、品牌营销策略等发生了很大的改变。在此背景下,许多纺织企业出口订单大幅下降,企业为求生存,便把重点转向内销,导致国内竞争更加激烈,价格亦因此受到影响, Affected by the financial crisis, the global trade pattern reshuffled, consumer buying habits, international purchasing patterns, brand marketing strategies have undergone great changes. In this context, many textile enterprises export orders dropped sharply, companies in order to survive, they put the focus on domestic sales, leading to more intense domestic competition, the price is thus affected,