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2017年上半年节目市场风云变化,全明星综艺节目纷纷转型,文化节目吹响进击的号角,“精而美”的特色垂直类节目越来越受到市场的青睐,随之而来的卫视竞争格局也出现了一些新变化。8月3日至4日,山东卫视在济南召开了以“越是艰险越向前”为主题的客户沟通会,晒出山东卫视2017年上半年成绩单。在2017年上半年,山东卫视整体收视提升明显,频道整体收视稳居卫视阵营前六。频道年轻化、高学历人群数量增加,收视含金量不断提升。
In the first half of 2017, the program market changes, all-star variety programs have transformed, cultural programs sounded the attack siren, “fine and beautiful ” features vertical programs more and more favored by the market, followed by the TV There have also been some new changes in the competitive landscape. From August 3 to August 4, Shandong Satellite TV held a customer communication conference in Jinan with the theme of “The More Difficult and the More Forward”, and the Sun Satellite TV in Shandong made its first half of 2017 transcripts. In the first half of 2017, Shandong TV overall ratings improved significantly, the overall ratings of the channel top TV camp. The channel is young, the number of highly educated people increases, the ratings of gold continue to rise.