房地产业竞争的不断加剧,意味着其展示手段亟需不断进行创新。传统的展示手段如展板、沙盘、表现图和样板房等方式,都已经跟不上时代的步伐,因而,应当根据现时代的需求进行技术方面的改善和创新,从而能够更好地吸引消费者。当今房地产行业的一个重要营销方式,便是虚拟漫游技术,它将网络科技与广告动画等方面加以紧密结合,从而能够更好地进行房地产的销售。 The increasing competition in the real estate industry means that its means of display urgently require continuous innovation. Traditional means of display, such as display panels, sand table, performance charts and model houses, have failed to keep up with the pace of the times. Therefore, technical improvements and innovations should be made according to the needs of the present era so as to better attract consumers . An important marketing method in today’s real estate industry is virtual roaming technology, which closely integrates network technology with advertising animation to better enable real estate sales.