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在市场竞争中,每一个企业都是在以自己的想法和方式使用着营销这条河中之水,以自己的规则导入、吸收、灌溉和排泄,其收获各有大小。其成功者的关键在于企业先行一步建立了适应市场并能满足自身需求的营销标准。企业推进营销标准化的目的是改进产品、过程和服务的适用性,建立企业营销活动的良好秩序,旨在为顾客提供满意的产品和服务。企业制定标准不是装门面、做摆设,目的是为了实施、应用,因此,执行力是企业标准营销的关键。
In the market competition, every business is using its own ideas and methods of marketing the water in this river, importing, absorbing, irrigating and excreting according to its own rules, and their gains will come in various sizes. The key to its success is that enterprises first step to establish a market standard to meet their own needs and meet the needs of the market. The purpose of the enterprise to promote marketing standardization is to improve the applicability of products, processes and services and to establish a good order of marketing activities for enterprises so as to provide customers with satisfactory products and services. Enterprise standards are not installed facade, do furnishings, the purpose is to implement, application, therefore, the implementation of the standard marketing enterprise is the key.