本文论述了博物馆免费开放条件下,由向观众(即走进博物馆的群体)服务到向公众(即全社会)服务的转型。笔者认为,博物馆社会服务理念的提升应包括讲解水平的提升,服务设施的提升、博物馆运行机制的提升等方面。 This article deals with the transition from the service of the public to the public (ie the whole society) under the free and open conditions of the museum, from the service of the audience (ie the group going into the museum). In my opinion, the promotion of the concept of museum social service should include the improvement of the level of instruction, the improvement of service facilities and the promotion of the operation mechanism of museums.