地理标志产品作为区域对外宣传的名牌,在区域经济发展中正发挥着越来越重要的作用。要充分实现地理标志产品的社会效益和经济效益,必须重视其营销工作。文章介绍了连云港市地理标志产品的发展现状,分析了存在的营销问题,并提出了相应的营销对策,将有利于科学指导连云港市地理标志产品的发展。 As a famous brand of regional publicity, geographical indication products are playing an increasingly important role in the development of regional economy. To fully realize the social benefits and economic benefits of geographical indication products, we must attach importance to its marketing work. This article introduces the development status of geographical indication products in Lianyungang, analyzes the existing marketing problems and puts forward corresponding marketing strategies, which will be helpful for the scientific guidance of the development of geographical indication products in Lianyungang.