有人说:让人注意到你的广告,就等于你的产品推销出去了一半。从不少学者研究的广告心理学模式也可以看出,“引起注意”是广告传达信息最重要的第一步。然而,消费者常常让广告人“失望”,他们往往对广告信息“心不在焉”,让广告人好不着急!因此,许多广告为了让人注意,不得不想尽办法来“刺激”消费者。 Some people say: people pay attention to your ad, it means that your product is sold out in half. It can also be seen from the advertising psychology model studied by many scholars that “attracting attention” is the most important first step in advertising. However, consumers often “disappoint” advertisers, who tend to be “distracted” about advertising messages, leaving advertisers with no hurry! So many ads have had to figure out ways to “stimulate” consumers for their attention.