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哲理性广告语顾名思义是指广告语中含有一定哲理性,广告的本质功能是传播商品或服务的信息,同时它也能输出、传达某一文化思想或哲学理念。本文粗浅的梳理了哲理性广告语的三种表现方式。
As the name suggests, philosophical advertising language means that advertising language contains certain philosophical features. The essential function of advertising is to disseminate the information of goods or services. At the same time, it can output and convey a certain cultural thought or philosophical concept. This paper summaries the three manifestations of philosophical advertising language.