随着我国旅游业的不断发展和人民生活水平的不断提高,以及消费者生活理念的不断变化,旅游消费者出游形式发生了明显的变化,消费者从传统的跟团旅游越来越多的选择自助游自由行,而且散客出游的比例在逐年递增,基于散客旅游时代的到来,我国旅行社业必须对自身产品进行重新的定位,以满足不同类型散客出游的需要。本文从分析我国散客旅游市场出发,结合我国旅行社经营现状,给出了当前我国旅行社产品开发的具体策略。 With the continuous development of China’s tourism industry and the continuous improvement of people’s living standards, as well as the ever-changing concept of consumer life, tourism consumers travel patterns have undergone significant changes in consumers from the traditional group travel more and more choices Travel free exercise, but the proportion of FIT travel is increasing year by year, based on the advent of FIT tourism, China’s travel industry must re-locate their own products to meet the needs of different types of FIT travel. Based on the analysis of China’s individual travel market, combined with the status quo of China’s travel agency business, this article gives a specific strategy for the current development of China’s travel agency products.