经过多年的市场洗礼,保健品行业已经有许多企业和产品成功克服了“兴不过5年”的怪圈。太太药业、养生堂、红桃K等一批成熟的保健品企业发展壮大,其稳健的市场运作已使保健品行业的追逐暴利之风气为此收敛,不过要真正想在保健业立足,还得依靠一种全新的营销思维。卖消费者真正想买的在产品过剩且同质化严重、概念繁多的保健品行业,仅有优质产品(即便是高科技的生物工程产品)也 After years of market baptism, health care products industry has many companies and products successfully overcome Wife medicine, Yangshengtang, Heart K and a number of mature health care products company to grow and develop, its healthy market operation has led the health care industry to chase profiteering style convergence, but to really want to gain a foothold in the health care industry, but also Have to rely on a new marketing thinking. Selling the health care products industry where consumers really want to buy products that are overproduced, with a high degree of homogenization, and a great variety of concepts, only quality products (even high-tech bioengineered products)