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微商属于新时代的产物,而该新生事物的出现就出现机遇和挑战一同存在的景象。和商场以及其他的传统经营模式相比较,微商具有渠道建立迅速、低成本以及低门槛等较为明显的优势。虽然微商具有较多优点,但是该种经营模式在运转的过程也会存在经营团队选择性风险、利润较低、渠道滥用以及品牌管理风险。想要将微商做得壮大,就需要对上述风险做好预防工作,经营者需要从市场、宣传以及营销等多方面着手,从而来提升经营能力以及经济效益。本文主要对微商经营成本以及风险进行分析。
The micro-business belongs to the product of the new era, and the emergence of this new-born thing presents the prospect of both opportunities and challenges. Compared with the shopping malls and other traditional business models, the micro-business has the obvious advantages of rapid establishment, low cost and low threshold. Although the micro-traders have more advantages, but this business model in the operation of the process there will be selective risk management team, lower profits, channel abuse and brand management risk. If you want to expand the derivative business, you need to do a good job in preventing the above-mentioned risks. Operators need to start with marketing, promotion, marketing and other aspects to enhance their business capabilities and economic benefits. This article mainly analyzes the micro-business operating costs and risks.