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冬藏的日子,天气越冷,越预示着来年的风调雨顺。2016年,我相信互联网的发展速度会更加迅速,这是无法阻挡的趋势,然而,我们在保持互联网思维的同时,也要有更多的考量,对于传统的模式甚至于资本市场,我们同样也需要坚守一份自己的东西,如果说传统的思维可能是一种固化,互联网模式可能也是一种固化,互联网不是万能的,这种固化同样需要摒弃,品牌、整合、跨界、交互和大数据的多兵种联合依旧是2016年的营销要点,未来考验我们的将是每个营销支点环节上的互通力和协调力而不单单是执行力。
Winter Tibetan days, the colder the weather, the more predictable next year’s favorable weather. In 2016, I believe the development of the Internet will be even faster. This is an irresistible trend. However, while maintaining the Internet thinking, more consideration should be given. For the traditional model and even the capital market, we also Need to stick to their own things, if the traditional thinking may be a cure, the Internet model may also be a cure, the Internet is not a panacea, this curing also need to abandon, brand, integration, cross-border, interactive and big data Multi-service joint is still the marketing point of 2016, the future test of us will be each marketing fulcrum part of the interoperability and coordination and not just execution.