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2014年媒体行业的发展被指明了新的方向,其中习近平书记强调要实现新媒体和传统媒体之间的联合发展,形成一个全新的传播体系。传统媒体如何转型发展新媒体,两个新旧媒体之间的联系如何,具体的运营策略又该如何来展开。本文将从传统媒体的新媒体转型运营进行分析,结合新媒体的典型代表微信为例,分析传统媒体的新媒体运营策略。
In 2014, the development of the media industry was pointed out in a new direction. Secretary Xi Jinping emphasized the need to achieve joint development between new media and traditional media and form a completely new communication system. How to transform the traditional media to develop new media, the relationship between the two old and new media how, the specific operating strategy and how to expand. This article will analyze the new media operation of traditional media and take the typical representative of new media as an example to analyze the new media operation strategy of traditional media.