随着互联网广告规模的边际负效应递减,我们将越来越发现其自生发展难度不断增加。互联网广告如果想要保持长久的生命力,必须得到一个精心设计、能够保证其有效越过阻碍的制度的帮助。广告领域内的新生事物却是如此缺乏制度建设,难道互联网真的只能是草根文化吗? As the marginal negative effect of the scale of Internet advertising diminishes, we will increasingly find it increasingly difficult to sustain itself. If you want to maintain long-term viability of Internet advertising, you must be helped by a system that is well-designed to ensure that it effectively passes the block. New things in the field of advertising is so lacking in system construction, is the Internet really can only be a grass-roots culture?