在这本书里,施拉格实质上是向我们讲述了一种严肃的工作:世界上顶尖级公司是如何利用模型、模拟和原型进行创新的。目前模型已经成为最主要的平台,而模型则成为风险管理和价值创造的核心媒介。它们提高了创造的成本效率,推进了企业的即兴表演与前所未有的合作。本书是一本专为产品、流程和项目管理者撰写的简明手册,它将帮助这些管理者成功管理创新行为。 In this book, Schlager in essence told us a serious job: how the world’s top companies use models, simulations and prototypes for innovation. At present, the model has become the most important platform, and the model becomes the core medium of risk management and value creation. They increase the cost-effectiveness of creation and promote the improvisation and unprecedented cooperation of enterprises. This book is a concise manual for products, processes and project managers who will help these managers successfully manage their innovative behaviors.