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在视觉传达设计中往往把设计主体以外空白的空间看作为设计中的负空间。人们总是会更加注重图形和文字的正空间,很容易忽略负空间。大家在听到空间一词的时候总会想法设法的“塞满”这个空间,很少有人会想到一张画布、一张海报空白也为空间。视觉传达设计中图形和文字依然存在空间,很多人看到一个作品时总会希望文字或图形能够“透气”。汉字图形化组合的好坏,负空间的合理运用起到了很大的作用。这类对正负空间的驾驭是有一定的运用规律的。
In the visual communication design, the space outside the design body is often regarded as the negative space in the design. People always pay more attention to the positive space of graphics and texts, and neglect negative space easily. When you hear the word space, you always try to find the “stuffed” space. Few people think of a canvas, and a poster is empty for space. Visual communication design graphics and text still exist in space, many people see a work always want the text or graphics to “breathable ”. Graphic combination of good and bad, the rational use of negative space played a significant role. This kind of positive and negative space control is a certain law of use.