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核心策略:利用打造的“木乃伊”形象,介入网络社区的各种事件营销.引发用户对赛事关注创新点:精准、互动、顺势任务分析
Core strategy: use the created “mummy” image to intervene in various event marketing in the online community, lead users to pay attention to the competition Innovation: precise, interactive, homeopathic task analysis