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传媒集团现正向全媒体全面转型,产业多元化,跨行业化、全国化、网络化等是转型的模式,而转型的融资方式有多种选择,这就涉及怎样制定适合可持续发展的资产负债率政策的问题,也就是本文研究的中心问题。我们以价值最大化作为财务管理目标,从可持续发展视角度分析资产负债率,指出目前资产负债率政策存在的问题,希望给经营者在制定资产负债率政策一些建议。
The media group is now in full transition to full media, diversification of industries, cross-sectoralization, nationalization and networking are the modes of transformation. There are many options for the transformation of financing methods, which involves how to formulate suitable assets for sustainable development The problem of the debt rate policy is also the central issue of this paper. We take the value maximization as the goal of financial management, analyze the assets-liability ratio from the perspective of sustainable development, and point out the existing problems of the asset-liability ratio policy. We hope that we can give managers some advice on the asset-liability ratio policy.