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有专家说,一个品牌栏目可以带动一个频道,换句话说,作为地方电视台的一个频道,集中力量打造一个品牌栏目,使之产生影响力就够了。唐山广播电视台民生新闻栏目《直播50分》就发挥了这样的作用,栏目开播十年来,观众的忠诚度、收视率以及社会影响力不断攀升,始终占据着唐山电视节目收视率第一的位置。窥探该栏目成功的奥秘,就是依靠百姓,服务观众,用民生情怀办民生新闻。一、栏目定位在服务群众的坐标上近年来,许多地方电视台开办了民生新闻栏目,这些新闻栏目为了追求收视率,有的为“曝光”而
Some experts say that a brand section can lead to a channel. In other words, as a channel of a local television station, it is enough to concentrate on creating a brand section and make it influential. Tangshan radio and television livelihood news column “broadcast 50 points” to play such a role, part of the broadcast network ten years ago, the audience’s loyalty, ratings and social influence rising, always occupy the Tangshan television program ratings first place. To spy on the success of this section mystery, is to rely on people, serve the audience, livelihood news with people’s livelihood. First, the column positioning In the service of the public in recent years, many local television stations set up livelihood news section, these news sections in order to pursue the ratings, and some for “exposure ”