在市场经济、法制经济以及行政力量的驱动下,很多媒体对问题产品进行了匿名报道。这一现象给公众、整个社会乃至媒体自身都带来了不容忽视的负面影响。本文从新闻法制建设、行政力量联动、媒体自身这三方面来探究这一现象的解决对策。 Driven by the market economy, the legal economy and the administrative power, many media conducted anonymous coverage of the problem products. This phenomenon has brought negative effects that can not be ignored to the public, the entire society and even the media themselves. This article explores the solutions to this phenomenon from the following three aspects: the building of the legal system of the press, the linkage of the administrative forces, and the media itself.