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电子商务持续高速发展经历了3个阶段:传统电子商务、移动电子商务、移动电商。当前,移动电商利用智能手机优势和APP技术的支持,发展势头迅猛。我国主流聊天软件——微信,吸取中外一代聊天软件的优点并不断创新,积极开拓移动电商新业务。微信技术创新与服务创新相结合,以优质服务取胜的营销策略,将成为中外聊天软件和移动电商的典范。
The rapid development of e-commerce has experienced three stages: traditional e-commerce, mobile e-commerce, mobile e-commerce. At present, mobile operators are making rapid progress with the help of smartphones and APP technologies. China’s mainstream chat software - WeChat, learn from the advantages of Chinese and foreign chat software and continuous innovation, and actively explore new business of mobile e-commerce. WeChat technology innovation and service innovation combined with quality service to win the marketing strategy, will become the model of Chinese and foreign chat software and mobile e-commerce.