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移动人员已是广播收听市场的主力军,早高峰时段又因其收听市场庞大而成为各家电台的“必争之地”。浙江交通之声于2009年10月开始在7:00-9:00时段推出《93早高峰》节目,目前稳居浙江早高峰广播节目收听市场龙头位置。《93早高峰》节目,对面向移动人群的早高峰新闻节目运行机制进行了积极的探索。一、受众分析:掌握驾车出行人群的收听需求与习惯在市场众多媒体竞争的格局下,听众对广播节目拥有高度
Mobile workers have been the mainstay of the radio market. As early as the peak hours, they have become “contested places” for various stations due to their huge listening market. Voice of Zhejiang Traffic started its program of “93 Morning Peak” from 7: 00-9: 00 in October 2009, and is now the top leader in the market of Zhejiang morning peak radio programs. The “93 Morning Peak” program actively explored the operation mechanism of early-morning news programs targeting the mobile population. First, the audience analysis: to master the driving needs of the crowd and listen to the habits and habits Many media market competition pattern, the audience has a high degree of radio programs